Poker Central and NBC Sports Announce Media Rights Agreement

The year’s biggest event is making big news. Poker Central and NBC Sports Group have announced a media rights agreement that will begin with coverage of the Super High Roller Bowl on NBC Sports Network.
 
The $300,000 buy-in event, the biggest buy-in poker tournament of the year, will open Poker Central’s programming on NBCSN and as the relationship expands, additional programming will roll out with other high-stakes poker action and events. An expansive roster of events is lined up for fall 2017 and beyond and NBCSports.com and the NBC Sports app will provide streaming coverage for its Poker Central content.
 
“With our large slate of premier tournaments combined with our experienced team of content creators, Poker Central is creating a comprehensive platform that truly stands out in a crowded content space,” JR McCabe, Chief Digital Office of Poker Central said through a press release. He added, “Partnering with the distinguished NBC Sports Group allows us to distribute our content to a platform agnostic audience.”
 
The partnership is the latest move from Poker Central, the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables, towards bringing high-stakes poker entertainment to a larger audience. NBC Sports Group and their executives share the same goals.
 
“Partnering with Poker Central allows us to continue to deliver high-quality programming, while creating a destination for both existing and new poker fans alike.” said Gary Quinn, Vice President of Programming for the NBC Sports Group said via that same press release.
 
The partnership between Poker Central and NBC Sports Group comes a little under two months until the Super High Roller Bowl begins on May 28th. The 2017 edition of the event will again feature the top poker players from around the world, along with one surprise celebrity player that has yet to be announced.
 
Due to overwhelming interest in this year’s event, the Super High Roller Bowl field was expanded to 56 players for 2017, meaning a total prize pool of $16.8 million will be up for grabs. The eventual champion will walk away with $6 million.
 
More information on the Super High Roller Bowl can be found here and to stay up to date on high-stakes action, tournaments and lifestyle from the poker world, follow Poker Central on Facebook, Twitter, and YouTube. The full press release can be found here.