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Las Vegas, NV – June 27, 2019 – Poker Central today announced the hiring of two senior executives with deep experience across mobile, social, and gaming products: Aaron Casillas, senior director of product, and Tyler Champley, vice president of marketing and audience development. The new executives have a combined mandate of further growing Poker Central’s live events business and the reach of the PokerGO OTT service, expanding the international footprint of its owned and operated tournaments, and developing additional poker-based products for fans worldwide. Both hires are effective immediately.
Aaron Casillas is charged with managing all aspects of Poker Central’s owned and operated products, notably the PokerGO subscription video service, and the development of future products to be released by the company. Mr. Casillas is a noted leader in the video game industry with 23 years of experience specializing in game design and creative direction. He has earned numerous awards, including a BAFTA nomination and back-to-back “Best of E3” designations, and holds adjunct faculty status in game design at the University of Southern California. He is also an instructor at the University of California, Los Angeles. A former world director of design for the poker franchise at Zynga, Mr. Casillas has led the development of games for Electronic Arts, Atari, Telltale Games, and many others.
Tyler Champley is leading all marketing efforts, paid and organic, for Poker Central across current and future properties including PokerGO. Most recently a leader in marketing technology transformation for mobile and OTT apps for AT&T, Mr. Champley has led acquisition, retention, and marketing teams in various industries from entertainment and gaming to the telecom sector. He also led AT&T’s first-ever internal media buying team supporting AT&T THANKS, DIRECTV, DIRECTV NOW, and myAT&T. In addition, his experience includes marketing social casino games from Big Fish Games, GameHouse, and SLINGO.
“We make no secret of our ongoing efforts to expand Poker Central’s offerings around the world,” said Sam Simmons, president of Poker Central. “Aaron and Tyler are best-in-class leaders in their respective fields who will play crucial roles in Poker Central meeting its growth goals and serving poker fans with the best possible content and experiences.”
Both new executives report to Mr. Simmons, who became president of Poker Central in fall 2018.
“Creating and advancing streaming-based products represents a welcome new challenge for me,” said Aaron Casillas. “I’ve explored many facets of the gaming industry, and I’m very encouraged by the growth trajectory of the poker industry and of Poker Central in particular.”
“Poker Central’s business represents a ton of marketing potential domestically and internationally at this time in the evolution of gaming,” said Tyler Champley. “Spearheading the growth of the world’s only poker-specific streaming platform will be an amazing opportunity.”
About Poker Central®
Poker Central is the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables. Poker Central delivers poker’s most premier live events around the world via PokerGO, its direct-to-consumer OTT subscription service, as well as through network television distribution. PokerGO delivers over 100 days of live poker on an annual basis alongside a video-on-demand library that features original series and classic poker programming. Streaming and televised tournaments include its owned tournaments, such as Super High Roller Bowl, Poker Masters, and U.S. Poker Open, along with The World Series of Poker and WPT final tables, among others. For more information, visit www.pokercentral.com and www.pokergo.com.
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